Conceptual Campaign Design
OVERVIEW
The Aperture Study is design to recruit patients with AD PKD, a generational kidney disease, for a groundbreaking clinical trial. The study's name, "Aperture," symbolized "shedding light" on a disease that is often under-researched.
MY ROLE
I was tasked with designing the campaign's visual identity, including the logo and supporting materials. For the logo, I merged genetic molecule imagery with a lens-like circular element, symbolizing observation and the study’s scientific focus. This design extended into the campaign’s branding as a cohesive graphic element. My design approach ensured that the campaign was not only visually striking but also approachable and scientifically grounded, meeting the client’s goals for patient recruitment.
Skills Performed: Branding, Typography, Print Design
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
BRANDING
Blue
HEX: #152143
RGB: 21, 33, 67
Light Blue
HEX: #87bdbe
RGB: 135, 189, 190
Green
HEX: #acbf64
RGB: 172, 191, 100
White
HEX: #ffffff
RGB: 255, 255, 255