Conceptual Campaign Design

OVERVIEW

The Aperture Study is design to recruit patients with AD PKD, a generational kidney disease, for a groundbreaking clinical trial. The study's name, "Aperture," symbolized "shedding light" on a disease that is often under-researched.

MY ROLE

I was tasked with designing the campaign's visual identity, including the logo and supporting materials. For the logo, I merged genetic molecule imagery with a lens-like circular element, symbolizing observation and the study’s scientific focus. This design extended into the campaign’s branding as a cohesive graphic element. My design approach ensured that the campaign was not only visually striking but also approachable and scientifically grounded, meeting the client’s goals for patient recruitment.

Skills Performed: Branding, Typography, Print Design

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign


BRANDING

Blue

HEX: #152143
RGB: 21, 33, 67

Light Blue

HEX: #87bdbe
RGB: 135, 189, 190

Green

HEX: #acbf64
RGB: 172, 191, 100

White

HEX: #ffffff
RGB: 255, 255, 255

Location


Oliver Street
Somerville MA

Social